Intertextuality - Dirt Off Your Shoulder

In this video, the action of brushing your shoulder off is repeated throughout, and as the song became more popular, this action has become very famous all over the world and is know widely associated with Jay-Z. I was thinking that we could reference this action in our own video, for these reasons:

• The action has conotations of wealth and success, similar to our song, which is also all about money.
• Jay-Z is one of the most successful and powerful figures in the music industry as an artist and producer, and referencing this action will associate us with Jay-Z and other huge international stars (Lady Gaga etc.)
• It may also help to widen our audience to fans of hip-hop as they associate our band with an artist they enjoy

An example of where an artist has used subtle intertextuality this way is 3OH!3, who use a logo similar to Jay-Z/Roc-a-fella's diamond, but with more rounded fingers (3 fingers on the left hand, an O in the middle and 3 fingers on the right, 3-O-3)